Sam Lafontaine

Product manager, technical growth marketer and frontend developer. I have over 7 years of experience in fast-growing technology startups, both as an individual contribuer and manager. I like building products, getting people to try them and figuring out how to increase usage. I'm a team player and I work best when surrounded by driven and hard-working colleagues who challenge the status quo and push me to raise the bar consistently. I want to spend my time and energy helping to build and grow delightful products and user experiences that make a positive impact in people’s lives. To get in touch, reach out at sam@samlafontaine.com.

2024 — Present

Dialog Insight

Product Manager

In progress...

2022 — 2023

Designstripe

Growth Lead

I led and managed key product growth initiatives aimed at enhancing core product usage, retention, and revenue. As the principal owner of our growth tech stack, I oversaw tools such as Customer.io, Segment, Webflow, Zapier, and Stripe.

2021 — 2022

Weld

Head of Growth

I was Weld's 1st employee and joined when we had an early MVP and no paying customers. In my time at Weld, I built the Growth & Marketing function from the ground up — including building our website, positioning, messaging, hiring & leading a team of 3 marketers.

2017 — 2021

Pleo

Product Manager, Growth

2019 — 2020

As Product Manager of the Growth team, I led a team of 5 engineers and 1 designer. I was responsible for crafting the vision, setting the roadmap and defining the strategy, as well as preparing our sprints. The team was focused on increasing conversion rates, optimizing the funnel and generating leads.

Product Marketing Specialist

2018 — 2019

I was the 5th marketing hire, and first product marketer at Pleo. I built our Product Marketing playbook and planned and ran around 10 product launch campaigns. During that time, I also took on the initiative of building our first referral program, with the help of one engineer.

Entrepreneur in Residence

2017 — 2018

I joined Pleo early in the journey, as employee #30. I started as an Entrepreneur in Residence, interning in the Business Development team. I worked on Pleo Marketplace, launched Pleo in Sweden and Germany, and I launched the Data Analytics team.

Still curious? See my full resume*

*Last updated: July 2024